Ecommerce calculator
Shopify ROAS & Break-Even Calculator
Get realistic acquisition targets before scaling spend.
Automation workspace
Workflow brief
Model impact, pick a process, launch a repeatable workflow.
Step 01
Calculate
Step 02
Prioritize
Step 03
Automate
AI action
Summarize task context and route the next owner.
Profit check
Compare ROI, ROAS, and SOP readiness before buildout.
Calculator
Profitability readout
Break-even ROAS
4.16x
Break-even CPA
$20.45
Per-order economics
Profit per order: $20.45
Target ROAS range
4.99x - 6.65x
CAC mode note
Channel-specific mode uses direct channel economics only.
Basic mode
This is a baseline calculator. For advanced and more accurate profitability modeling, create an account.
Unlock advanced calculatorAdvanced settings
- Discount rate
- Agency fee
- Blended vs channel-specific CAC mode
How to read your numbers
If current ROAS is below break-even, acquisition is value-destructive at current margin assumptions.
Common mistakes
- Ignoring returns
- Margin confusion (gross vs net)
- Missing fulfillment costs
Manual vs tool-driven analysis
Manual approach
- Missing cost layers
- Unclear break-even targets
With AIUXLabs
- Full-cost assumptions
- Actionable ROAS range
Planning note
Use conservative assumptions first
Use these estimates for planning. Final business outcomes depend on execution quality and operating context.
Get a custom profitability teardown for your store
Leave your email and we will send a tailored profitability checklist.
FAQ
Questions teams ask before automating
What is the difference between ROAS and MER?
ROAS is channel-level efficiency, while MER reflects total marketing efficiency.
Which margin should I use?
Use contribution margin after variable costs for better decision quality.
How do I include repeat purchases?
Run baseline with first-order economics, then model repeat orders separately.