Shopify ROAS & Break-Even Calculator
Get realistic acquisition targets before scaling spend.
Ecommerce calculator
Calculator
Profitability readout
Break-even ROAS
4.16x
Break-even CPA
$20.45
Per-order economics
Profit per order: $20.45
Target ROAS range
4.99x - 6.65x
CAC mode note
Channel-specific mode uses direct channel economics only.
Basic mode
This is a baseline calculator. For advanced and more accurate profitability modeling, create an account.
Unlock advanced calculatorAdvanced settings
- Discount rate
- Agency fee
- Blended vs channel-specific CAC mode
How to read your numbers
If current ROAS is below break-even, acquisition is value-destructive at current margin assumptions.
Common mistakes
- Ignoring returns
- Margin confusion (gross vs net)
- Missing fulfillment costs
Manual vs tool-driven analysis
Manual approach
- Missing cost layers
- Unclear break-even targets
With this tool
- Full-cost assumptions
- Actionable ROAS range
Trust & Disclaimer
Use these estimates for planning. Final business outcomes depend on execution quality and operating context.
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FAQ
What is the difference between ROAS and MER?
ROAS is channel-level efficiency, while MER reflects total marketing efficiency.
Which margin should I use?
Use contribution margin after variable costs for better decision quality.
How do I include repeat purchases?
Run baseline with first-order economics, then model repeat orders separately.